CRM Analyst

Discipline: Retail
Job type: Permanent
Salary: £28000 to £32000
Contact name: Daniel St Quintin

Contact email:
Job ref: 32343
Published: 6 months ago
Startdate: 12/01/2022

Company: Outdoor and Cycle Concepts

Role: CRM Analyst

This role is predominantly working from home, but you will be required to work 5-8 days per month from our office in Kemble.

Searching for your next adventure? Looking to join a growing company with great prospects? Then come and join our Marketing team as our new CRM Analyst! Outdoor and Cycle Concepts is made up of the well-known high street brands Cotswold Outdoor, Snow + Rock and Runners Need, and together we dedicate our time to encouraging everyone to enjoy the outdoors sustainably.

As a business we are uniquely positioned, supported by world leading brands, to encourage everybody to get outside. We’ve already supported millions of customers to take advantage of their new love for the outdoors during lockdown and we’re there to support the nation with staycation UK. As you can tell we have big ambitions for the future and our people play a big role in achieving those ambitions.

You will become part of our outdoor family - we invest in our talent and will help you conquer your goals.

Applications from all genders and backgrounds are encouraged.

O&CC aims to be an inclusive employer, where difference is celebrated, respected and encouraged. We truly believe that diversity of experience, perspectives, and background leads to a better organisation for our employees and customers, creating a learning environment and organisational culture that leverage diversity, allowing us all to flourish and keep our business growing.

Be bold. Be brave. Join us!

Key Responsibilities

  • Using website data and metrics to analyse the user journey and advise on website optimisation and personalisation to help maximise conversion rates
  • Identifying customer segmentation to provide optimisation of web/CRM activities
  • Providing timely and accurate weekly and monthly KPI reports
  • Developing and executing campaigns that optimise customer loyalty and lifetime value
  • Measuring, analysing and reporting performance metrics pertaining to the O&CC loyalty programme
  • Supporting the development of customer segmentation studies
  • Developing customer models to forecast customer response rates, sales, and life-time value
  • Identifying, recommending and implementing quality and efficient improvements to customer processes
  • Implementing additional data touchpoint capture from multiple sources (e.g. Facebook, log files, 3rd party mobile app data)

We want to make sure that you have everything you need to be successful in this role. In general this means we would like you to have;

  • Experience in customer relationship marketing and analysis including working with reporting and analytics applications/systems
  • Competent using the Microsoft suite with strong Excel skills including vlookup and pivot tables
  • Working knowledge of relational database structures and query language
  • Strong analytical skills with the ability to deliver actionable insight from data analysis
  • Able to communicate effectively both verbally and in writing, as well as being able to communicate quantitative information in a clear, informative and personable manner
  • Project management skills to develop and manage product schedules, identify risks and clearly communicate them to project stakeholders
  • Good organisational skills with exceptional attention to detail and the ability to manage multiple initiatives simultaneously

Salary & Benefits

We believe in giving our colleagues a package that is more than just base salary. So here is our chance to show you what we offer:

  • Base salary of £28,000 - £32,000
  • Staff discount which provides discounts of about 40-50%
  • Pension scheme
  • Up to 33 days holiday (inclusive of bank holidays)
  • Bonus scheme which rewards company and personal performance
  • Opportunity to take on an apprenticeship
  • Discounts with our partners such as the National Trust
  • Cycle to Work scheme

Here at Outdoor and Cycle Concepts we believe people are happier when they escape outside. Are you ready to join our team and inspire the nation?

This advert may close early if sufficient applications are received.